In paid acquisition, reliability beats cleverness; accounts are the reliability layer. You want a procurement record that a new operator could understand without calling the person who bought the asset. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
The goal is a repeatable evaluation method: score what matters, record evidence, and keep a small set of rules that stop “emergency purchases” from becoming routine. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. You want a procurement record that a new operator could understand without calling the person who bought the asset.
Account selection principles for ads teams that can’t afford downtime (kqm)
For ad accounts used in Facebook Ads, Google Ads, and TikTok Ads, selection should be evidence-based. https://npprteam.shop/en/articles/accounts-review/a-guide-to-choosing-accounts-for-facebook-ads-google-ads-tiktok-ads-based-on-npprteamshop/ Apply it as a gate: only graduate an account when the risk controls are in place and documented. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. You want a procurement record that a new operator could understand without calling the person who bought the asset. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Set a weekly audit cadence and require at least 8 evidence items (screenshots, role exports, billing receipts) in your internal log. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
Operational requirements for a TikTok verified TikTok Ads account in a team environment
For TikTok verified TikTok Ads account procurement, buyers should start with governance, not performance. buy TikTok verified TikTok Ads account with documented billing ownership for small squads Prioritize clear admin mapping, documented billing responsibility, and a recovery plan that doesn’t depend on one person. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. You want a procurement record that a new operator could understand without calling the person who bought the asset.
As an internal rule, don’t raise spend more than 20% per day until access, billing, and reporting have been stable for 4 consecutive days. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Operational requirements for a TikTok TikTok account in a team environment
The moment you add spend to a TikTok TikTok account, weak documentation turns into downtime. TikTok TikTok account with continuity-ready permissions for lead gen for sale Focus on continuity: access stability, billing integrity, and a handoff log that survives staff changes. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
As an internal rule, don’t raise spend more than 10% per day until access, billing, and reporting have been stable for 7 consecutive days. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
Two hypothetical scenarios that show where teams break continuity (creative ops focus)
If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
Treat billing as a governance control, not just a payment method
Hypothetical scenario: a local services team scales too fast, then discovers the access model can’t be rotated without breaking billing ownership. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. You want a procurement record that a new operator could understand without calling the person who bought the asset. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
Define the access model before you define the budget
Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers.
- Limit billing responsibility and escalation contacts.
- Align billing responsibility and escalation contacts.
- Define handoff notes that a new buyer can execute without guesswork.
- Document a folder where evidence lives (role exports, receipts, screenshots).
- Define creative QA rules that match your compliance tolerance.
- Align a written onboarding checklist and sign-off owner.
- Verify a reporting baseline with named metrics and definitions.
Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Which access mistakes cause the most downtime in the first two weeks? (creative ops focus)
Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
Set up escalation paths before something breaks
Hypothetical scenario: a local services team scales too fast, then discovers the access model can’t be rotated without breaking billing ownership. You want a procurement record that a new operator could understand without calling the person who bought the asset. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries.
Stability is the first KPI; every other KPI depends on it.
A calm scaling path: increase spend without destabilizing the account layer (creative ops focus)
When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
Decide what you will not do, then automate the rest
Hypothetical scenario: a ecommerce team under multi-client handoffs hands the asset to a new operator and loses reporting continuity. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
Red-flag patterns buyers should learn to recognize early (creative ops focus)
Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law.
Prefer boring workflows that survive staff changes
Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. You want a procurement record that a new operator could understand without calling the person who bought the asset.
| Check | What to look for | Evidence to store | Decision |
|---|---|---|---|
| Access roles | clear admin/operator split | role export + internal roster | proceed only if rotation is possible |
| Billing owner | documented payer responsibility | invoice/receipt + change log | avoid ambiguous payers |
| Recovery path | known recovery contacts/process | steps + timestamps | pause if recovery is unclear |
| Tracking baseline | events fire consistently | test log + screenshots | isolate if incomplete |
| Change management | one owner for edits | change log | escalate if multiple people edit |
| Creative QA | approval process defined | QA checklist | tighten claims before scaling |
| Reporting spec | metrics definitions stable | dashboard spec | lock spec before expanding team |
Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
Create a reporting baseline to detect drift early
Hypothetical scenario: a ecommerce team under multi-client handoffs hands the asset to a new operator and loses reporting continuity. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
A procurement decision becomes an operations decision the moment spend starts.
Troubleshooting playbook: isolate causes before you change strategy (creative ops focus)
Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
Build a “minimum viable stability” checklist for every new asset
Hypothetical scenario: a local services team scales too fast, then discovers the access model can’t be rotated without breaking billing ownership. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent.
If it is not documented, it is not real—especially when multiple operators touch the same asset.
How do you keep reporting consistent when ownership changes hands? (creative ops focus)
Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. You want a procurement record that a new operator could understand without calling the person who bought the asset. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. You want a procurement record that a new operator could understand without calling the person who bought the asset. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
Keep a clean handoff log when multiple operators touch the asset
If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. You want a procurement record that a new operator could understand without calling the person who bought the asset. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
- Map admin vs operator access for the TikTok TikTok account.
- Test a reporting baseline with named metrics and definitions.
- Map a “break-glass” recovery plan with timestamps.
- Confirm a reporting baseline with named metrics and definitions.
- Test creative QA rules that match your compliance tolerance.
- Align a reporting baseline with named metrics and definitions.
- Verify a folder where evidence lives (role exports, receipts, screenshots).
Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. You want a procurement record that a new operator could understand without calling the person who bought the asset. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
Use a scorecard so the team argues about evidence, not opinions
Hypothetical scenario: a ecommerce team under multi-client handoffs hands the asset to a new operator and loses reporting continuity. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. You want a procurement record that a new operator could understand without calling the person who bought the asset. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Stability is the first KPI; every other KPI depends on it.
Final operating rules that keep the account layer calm
Keep the workflow simple: one owner, one checklist, one evidence folder, and one escalation path. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. You want a procurement record that a new operator could understand without calling the person who bought the asset. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers.
Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.